Even though affiliates are turning to and paying for pay-per-click,
naturally indexed search engines (free listings on search engines) should still play an substantial role in generating traffic
for your website.
So what makes a good website? It's all about interaction. You've got to make the visitor interested. You've got to grab
the visitor's attention.
The same things that make your website attractive to visitors are the same things that make your site rank well with search
engines. A good site uses easy navigation, relevant content, and interactive media like comments and message boards.
There are three major players in the search engine arena: Google, MSN and Yahoo. Most other search engines base their results
in full or in part on the results from the big three.