Misrepresentation
Merchants can charge back commission when the affilate mispresents
the company. One of the mistakes many affiliate make is using the company name or a variation of the company name in their
website address. This practice is used by affiliate to boost their credibility but is frowned upon by most merchants.
If you are promoting Dans Tires, using the web address danstiresale.com
would be misrepresenting yourself. It implies that the website is an official website owned by the tire company.
If you plan to buy a domain name that is closely related to
a product or company you are promoting, get the merchants approval in writing prior to doing so to avoid any problems in the
future.
Also, avoid text that might mislead visitors into thinking
that your site is somehow owned or operated by the merchant. For example, "Official Site for Dans Tires" would be
misleading.
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