When affiliates promote pay-per-lead offers the customer typically
doesn’t have to pay for a service. They simply provide information about themselves if they are interested in an offer
or product that is being promoted. If the customer provides the information, the affiliate gets credit for the lead.
Howevever, many merchants have recently began what is called
"qualifying" or "scrubbing" leads. That means that if the lead does not meet their standards or if the information submitted
is not to their standards, the company wont pay the affiliate for the lead.
This cuts down on affiliate fraud where affiliates enter bogus
information and submit the lead to get a commission. But for the honest affiliate, this impacts you more if you are sending
low quality traffic to the offer. For example, if you are promoting an offer where the customer can sign up to get a free
sample of heart burn medicine, the merchant might ask if how frequently they experience heartburn. If they answer that they
rarely or never experience heartburn the merchant may flag that lead as being a bad lead.
Another example would be if you are promoting free quotes on
getting a new roof for a house. If the potential customer is asked qualifying questions and answers that they do not own a
home the lead may be tossed out.
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