Some companies offer rotating banners. This allows you
to place a banner on your page and have it rotate through multiple offers each time the page is loaded. This increases your
click through rate. For example, if you have a user that views a page several times, instead of seeing the same ad every time
they will see a different fresh advertisement.
Optimized Banner Rotation
Some companies offer the ability to have the banner rotation optimized. This feature shows ads that generate the highest
revenue for your site more frequently than those that are not performing as well.
Sometimes the hardest lessons to learn
are the simplest ones... You have to attract and
keep the buyers coming back for more. That's much easier to do if your site does more than just "sell stuff".
You also have to earn the trust
and loyalty of your visitors, which once again is easier to do if your site does more than just "sell