Deciding on a Marketing Concept (Continued)
Email Marketing is very profitable for affiliates. If you want to pursue using email marketing, spend
some time becoming familiar with the CANSPAM Act. Even if you follow all the rules and do everything on the up an up, be prepared
Email carriers are quick to delete your account if they receive complaints and affiliate companies
sometimes will not pay affiliates if they receive SPAM complaints. Although it can be very lucrative, it is also very risky
even if you do everything right.
Many email marketers use special software designed to create and manage email campaigns. For example, Constant Contact is an email list management tool that allows you to create and send eye-catching emails in minutes. You can use it for free
the first two months to see if you like it.
Ezine Marketing is an excellent method for promoting affiliate offers. With Ezines you are offering
an online magazine that is emailed periodically to the subscribers. Ezines are typically sent out once or twice a month. The
user benefits by receiving quality information about an area of interest. Meanwhile you have a captive audience for your offers.
For example, if you have an Ezine about parenting, you could have a small article about buying baby clothes on a budget and
provide links to merchants that offer discount baby clothes.
Newsletter Marketing is similar to Ezine marketing. However, with newsletter marketing the format is
typically more brief and can be sent out every day or every week. The principal is similar to an Ezine. You provide news that
is of interest to your constituents and intermingle a few relevant links to your merchants.