CPA
CPA or cost-per-action is a set rate or percentage of
sale is paid for specific actions taken by an end-user such as a purchase or completing a lead form. On reports this column
usually shows the total number of actions for that offer.
EPC
EPC stands for average earnings per click. For example, if
you send 100 visitors to a merchant's site and you generate $30 in commission, the EPC would be 30 cents. You are generating
an average of 30 cents in revenue for every person you send to that merchant's website.
The EPC is sometimes shown for each creative, which demonstrates
which creatives (ads) are performing the best.
For affiliates, an advertiser's EPC shows how well that advertiser
converts traffic you send to them into actual sales or leads.
For advertisers, by comparing your EPC to the EPC of other
affiliates, they are able to determine if you are sending quality and relevant traffic to them.
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