Real Time Tracking
Real time tracking refers to campaigns that use tracking
mechanisms to track commission earned in real time. You can see results up to the minute for clicks, and usually
up to the 'day' for commissions. Depending on what software and technology are used for tracking and reporting purposes, commissions
are often updated on reports within 10 minutes.
Delayed tracking, sometimes called import tracking, occurs
when the sales/leads are update as the company gets the statistics from their advertisers/clients. These stats are usually
delayed by a day but sometimes as much as a week or a month, depending on the schedule of data supplied to by the advertiser.
Most affiliate companies will disclose to affiliates what campaigns use delayed tracking.
Different affiliate companies use different technology to track
revenue. Although some tracking software is very accurate, discrepancies can occur. A discrepancy is when a merchant
reports more sales/leads to the affiliate company than the affiliate company has accurately tracked to individual affiliates.