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Creatives and Offers

A creative is a graphic or description an advertiser provides to you. Look at both the basics of what products to put on your site and what type of creative will work best for you.

Part of your job as an affiliate will be to constantly test and analyze the effectiveness of your creatives. Test a variety of creatives from banners to buttons to text links. For most affiliates, text links are the highest performing ad types delivering the strongest click-through rates and conversion rates.

Banner

A banner is a graphic an advertiser uses for you to place on your website or in an email. Banners come in a variety of sizes.

Text Ads

Ads that are made up of text that describes the offer and provides a link to the merchant.

Pop Up

Ads that "pop up" when a user performs an action such as leaving your website. These ads vary in size depending on the merchant and the available creatives provided.

Pop Under

Ads that "pop under" the current window when a user performs an action such as entering your website. These ads vary in size depending on the merchant and the available creatives provided.

InVue

Dynamic ads that slide in from the side of the browser and stop at a specific location, typically in the center of the screen. These ads are similar to pop ups except they slide onto the page.


Skyscrapers

Skyscraper is a common term for tall narrow creatives. A standard skyscraper is 120 x 600 pixels in size. Wide skyscrapers are slightly larger and typically measure 160 x 600.

Other Popular Sizes

Standard Banner (468 x 60)

Half Banner (234 x 60)

Square (250 x 250)

Medium Rectangle (300 x 250)

Large Rectangle (300 x 300)

Leaderboard (728 x 90)

Button (125 x 125)


 

 

 

 

 

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