Creatives and Offers
A creative is a graphic or description an advertiser provides to you. Look at both the basics of what
products to put on your site and what type of creative will work best for you.
Part of your job as an affiliate will be to constantly test and analyze the effectiveness of
your creatives. Test a variety of creatives from banners to buttons to text links. For most affiliates, text links are the
highest performing ad types delivering the strongest click-through rates and conversion rates.
A banner is a graphic an advertiser uses for you to place on your website or in an email. Banners come
in a variety of sizes.
Ads that are made up of text that describes the offer and provides a link to the merchant.
Ads that "pop up" when a user performs an action such as leaving your website. These ads vary in size
depending on the merchant and the available creatives provided.
Ads that "pop under" the current window when a user performs an action such as entering your website.
These ads vary in size depending on the merchant and the available creatives provided.
Dynamic ads that slide in from the side of the browser and stop at a specific location, typically in
the center of the screen. These ads are similar to pop ups except they slide onto the page.