Server & Log Files
Server and log files detail the hits (visits) you have had
to your website. They normally list the IP address of your visitor, how they got to your website, what keywords were used,
etc. The problem with these files is they are not typically in an easy to read format. That’s where stat counter come
in to play.
The purpose of a stat counter is not only to track how many
visitors you are having but give you a custom summary of your stats. You simply insert a small piece of code on your web page
and your stat counter service will be able to analyze and monitor all the visitors to your website in real-time! You can then
log onto your stat counter's website and analyze the data.
Most webmasters prefer to have stat counters that are invisible,
meaning that visitors to your website don't know they are there. However, you can have a visible counter that shows
how many visitors your site has had.
The better stat counters offer highly detailed analysis of
your recent pageloads. For example, you might want to look at what keywords visitors use to find your site on search engines,
what are your most popular pages, what links on other sites are being used by visitors to reach your site, what countries
your visitors live in, how visitors navigate through your site, how many repeat visitors you are having and how long your
visitors are staying on your site.
A good stat counter will organize this information into easy
to read lists, charts & graphs to make data analysis fun and easy.
I have tried several of the services. If you want to try out
a free counter I recommend using StatCounter.com. Their stats are very detailed and easy to read.
Super Affiliate Confessions
For the first year, I NEVER even looked at the server logs for my website and that
was a big mistake.
I never knew about the all the 404 errors that visitors were seeing that needed
fixing. I also didn't know the keywords I could have utilized better, the traffic analysis I could have done or the ROI
(return on investment) tracking I could have used to determine what keywords where having the greatest impact.
New York, NY